whether it will provide a breakdown of the cost of each communication initiative it has used to promote increased levels of recycling and …

A breakdown of the Scottish Government marketing spend between 2015-16 and 2018-19 is available on the Scottish Government website:2018-19: https://www.gov.scot/publications/marketing-spend-2018-2019/ 2017-18: https://www.gov.scot/publications/marketing-spend-2017-2018/ 2016-17: https://www.gov.scot/publications/marketing-spend-2016-2017/ 2015-16: https://www.gov.scot/publications/advertising-spend-2015-2016/
The majority of funding for recycling and reuse communication initiatives is provided by Zero Waste Scotland. Table 1 contains the funding provided for national level initiatives funded through Zero Waste Scotland or Scottish Government containing communications to promote increased levels of recycling and reuse in each of the last five years.
Table 2 contains a breakdown of the capital grants allocated by Zero Waste Scotland to Local Authorities to promote increased levels of recycling and reuse between 2015-16 and 2019-20. These costs represent the combined costs of technical and communications support. Separate costs for communication initiatives are not available.
Table 1. National level campaigns to promote increased levels of recycling and reuse in each of the last five years
Year
Campaign
Funding provider
Funding (£)
2019-2020
Food waste
Scottish Government
53,042.18
2018-2019
Food waste
Scottish Government
303,516.65
2018-2019
Greener Scotland
Scottish Government
217,737.81
2017-2018
Greener Scotland
Scottish Government
88,893.75
2016-2017
Greener Scotland
Scottish Government
103,742.55
2015-2016
Greener Scotland
Scottish Government
53,042.18
2020-2021
Managing our Waste
Zero Waste Scotland
219,636.95
2020-2021
Revolve Comms
Zero Waste Scotland
94,799
2019-2020
Pass It On Week
Zero Waste Scotland
18,922
2019-2020
Revolve Comms
Zero Waste Scotland
331,393
2019-2020
Trial Period
Zero Waste Scotland
288,633
2019-2020
Reuse Phone Line
Zero Waste Scotland
18,720
2018-2019
Pass It On Week
Zero Waste Scotland
57,173
2018-2019
APSE Stand & Award Sponsorship
Zero Waste Scotland
12,014
2017-2018
Revolve in Store Branding
Zero Waste Scotland
1,813
2017-2018
Reuse PR Contract
Zero Waste Scotland
12,500
2017-2018
Revolve Media Campaign
Zero Waste Scotland
39,759
2017-2018
Pass It On Week
Zero Waste Scotland
5,163
2017-2018
HWRC Reuse Signage
Zero Waste Scotland
9,729
2016-2017
Pass It On Week
Zero Waste Scotland
31,387
2016-2020
Recycle Week
Zero Waste Scotland
74,002

Table 2. Capital grants allocated by Zero Waste Scotland to local authorities to promote increased levels of recycling and reuse between 2015-16 and 2019-20.
Year
Local authority
Funding (£)
2019-2020
Falkirk
876,428
2018-2019
Shetland
151,917
2018-2019
Dundee
243,183
2018-2019
South Ayrshire
387,799
2017-2018
North Ayrshire
3,082
2017-2018
Shetland
596,450
2017-2018
East Ayrshire
327,370
2017-2018
Dundee
388,629
2017-2018
Scottish Borders
2,505
2016-2017
South Lanarkshire
202,695
2016-2017
Glasgow
1,657,885
2016-2017
North Ayrshire
71,672
2016-2017
Scottish Borders
36,425
2015-2016
Glasgow
1,143,692
2015-2016
Highland
36,783
2015-2016
East Lothian
29,576
2015-2016
East Ayrshire
77,338
2015-2016
Glasgow
28,992
2015-2016
Edinburgh
182,819
2015-2016
Dundee
53,871
2015-2016
South Lanarkshire
59,658
2015-2016
Edinburgh
162,310
2015-2016
South Lanarkshire
82,284
2015-2016
Midlothian
537,816
2015-2016
Dundee
39,213