How it will mark Organ Donation Week.

I launched the start of Organ Donation Week 2018 on 3 September at the Royal Infirmary of Edinburgh where I spoke to patients about their experience of islet cell transplants.
During the week TV advertisements ran at prime spots during the day and evening to encourage people to join the Organ Donor Register. Case studies and press releases were issued and social media channels utilised every day of the week to promote deceased donation.
St Andrew’s House and a range of other prominent landmarks and buildings lit up in the ‘We Need Everybody’ campaign green colour to highlight the importance of organ donation to saving lives.
An organ and tissue donation email newsletter was issued to 11,000 subscribers which outlined the activities for the week and encouraged them to get involved. In addition, the Scottish Government worked closely with NHS Blood and Transplant and the Specialist Nurses for Organ Donation in each mainland NHS Board area who ran local events and activities during the week.