Written Question · S4W-07467 · Session 4
How much traffic there has been on the VisitScotland website in each of the last five years, broken down by country.
The question
To ask the Scottish Executive how much traffic there has been on the VisitScotland website in each of the last five years, broken down by country.
The answer
VisitScotland does not hold website visitor statistics broken down by country prior to 2010. The number of visits to VisitScotland’s consumer website, www.visitscotland.com, for 2010-11, 2011-12 and year-to-date (YTD) for 2012, broken down by country of origin and arranged in descending order, are shown in the following table.
Year
2010-11
2011-12
2012-YTD
Total Visits
8,400,317
8,276,391
4,026,452
Country
Visits
Country
Visits
Country
Visits
United Kingdom (UK)
3,918,184
United Kingdom (UK)
3,710,624
United Kingdom (UK)
1,425,384
Germany (DE)
762,105
Netherlands (NL)
727,333
Netherlands (NL)
473,843
France (FR)
680,080
United States (US)
703,072
France (FR)
422,636
United States (US)
584,600
France (FR)
605,720
Germany (DE)
416,475
Spain (ES)
490,049
Germany (DE)
596,405
United States (US)
317,970
Netherlands (NL)
275,915
Spain (ES)
338,943
Spain (ES)
237,801
Italy (IT)
267,341
Italy (IT)
254,376
Italy (IT)
104,638
Belgium (BE)
156,217
Canada (CA)
159,266
Global Non Descriptive
77,347
Canada (CA)
146,573
Belgium (BE)
158,266
Canada (CA)
68,853
Sweden (SE)
145,470
Sweden (SE)
138,819
Sweden (SE)
60,876
Australia (AU)
118,791
Australia (AU)
127,730
Belgium (BE)
57,856
Western Europe
- country unspecified (EU)
116,060
Switzerland (CH)
79,393
Australia (AU)
54,190
Ireland (IE)
100,885
Ireland (IE)
72,873
Switzerland (CH)
37,702
Switzerland (CH)
77,335
Austria (AT)
40,499
Ireland (IE)
27,077
Norway (NO)
46,641
India (IN)
40,172
Austria (AT)
22,732
Austria (AT)
41,467
Norway (NO)
38,943
India (IN)
18,704
India (IN)
37,313
Global Non Descriptive
37,216
Norway (NO)
11,169
Denmark (DK)
28,337
Denmark (DK)
24,039
Denmark (DK)
8,582
Finland (FI)
24,988
Finland (FI)
21,878
New Zealand (NZ)
8,099
New Zealand (NZ)
17,403
New Zealand (NZ)
21,872
Finland (FI)
7,561
Portugal (PT)
17,369
Mexico (MX)
17,747
Argentina (AR)
7,277
Mexico (MX)
16,072
South Africa (ZA)
16,721
Mexico (MX)
7,003
Poland (PL)
14,975
Argentina (AR)
15,683
China (CN)
6,761
Japan (JP)
14,596
Portugal (PT)
15,666
South Africa (ZA)
6,526
Argentina (AR)
13,994
Poland (PL)
14,903
Singapore (SG)
6,415
South Africa (ZA)
13,481
Singapore (SG)
14,044
Brazil (BR)
5,950
Singapore (SG)
12,772
Japan (JP)
13,981
Russian Federation (RU)
5,637
Brazil (BR)
12,462
Brazil (BR)
13,836
Uruguay (UY)
5,406
Greece (GR)
12,302
Russian Federation (RU)
12,789
Poland (PL)
5,196
Russian Federation (RU)
11,501
Greece (GR)
11,923
Japan (JP)
4,853
Hong Kong (HK)
11,261
Hong Kong (HK)
11,740
Hong Kong (HK)
4,659
Czech Republic (CZ)
11,171
Czech Republic (CZ)
11,282
Portugal (PT)
4,588
Israel (IL)
10,400
Malta (MT)
10,801
Country unknown
4,431
Malta (MT)
10,386
Uruguay (UY)
9,535
Czech Republic (CZ)
4,033
United Arab Emirates (AE)
8,556
Israel (IL)
9,122
Israel (IL)
3,627
Malaysia (MY)
8,484
United Arab Emirates (AE)
8,864
Greece (GR)
3,548
China (CN)
8,267
China (CN)
8,319
United Arab Emirates (AE)
3,542
Hungary (HU)
6,632
Malaysia (MY)
7,500
Malta (MT)
3,472
Luxembourg (LU)
6,629
Romania (RO)
6,560
Luxembourg (LU)
2,934
Thailand (TH)
6,602
Philippines (PH)
6,558
Malaysia (MY)
2,873
Romania (RO)
6,478
Hungary (HU)
6,551
Kuwait (KW)
2,847
Colombia (CO)
6,176
Thailand (TH)
6,513
Romania (RO)
2,696
Korea (South) (KR)
6,093
Luxembourg (LU)
6,362
Mauritius (MU)
2,668
Uruguay (UY)
5,547
Kuwait (KW)
5,975
Hungary (HU)
2,588
Taiwan (TW)
5,530
Turkey (TR)
5,663
Philippines (PH)
2,506
Turkey (TR)
5,047
Colombia (CO)
5,611
Thailand (TH)
2,421
Philippines (PH)
4,888
Korea (South) (KR)
5,202
Turkey (TR)
2,390
Lithuania (LT)
4,575
Taiwan (TW)
4,617
Colombia (CO)
2,339
Chile (CL)
4,536
Chile (CL)
4,123
Korea (South) (KR)
1,715
Slovak Republic (SK)
3,892
Estonia (EE)
3,962
Chile (CL)
1,671
Ukraine (UA
Year
2010-11
2011-12
2012-YTD
Total Visits
8,400,317
8,276,391
4,026,452
Country
Visits
Country
Visits
Country
Visits
United Kingdom (UK)
3,918,184
United Kingdom (UK)
3,710,624
United Kingdom (UK)
1,425,384
Germany (DE)
762,105
Netherlands (NL)
727,333
Netherlands (NL)
473,843
France (FR)
680,080
United States (US)
703,072
France (FR)
422,636
United States (US)
584,600
France (FR)
605,720
Germany (DE)
416,475
Spain (ES)
490,049
Germany (DE)
596,405
United States (US)
317,970
Netherlands (NL)
275,915
Spain (ES)
338,943
Spain (ES)
237,801
Italy (IT)
267,341
Italy (IT)
254,376
Italy (IT)
104,638
Belgium (BE)
156,217
Canada (CA)
159,266
Global Non Descriptive
77,347
Canada (CA)
146,573
Belgium (BE)
158,266
Canada (CA)
68,853
Sweden (SE)
145,470
Sweden (SE)
138,819
Sweden (SE)
60,876
Australia (AU)
118,791
Australia (AU)
127,730
Belgium (BE)
57,856
Western Europe
- country unspecified (EU)
116,060
Switzerland (CH)
79,393
Australia (AU)
54,190
Ireland (IE)
100,885
Ireland (IE)
72,873
Switzerland (CH)
37,702
Switzerland (CH)
77,335
Austria (AT)
40,499
Ireland (IE)
27,077
Norway (NO)
46,641
India (IN)
40,172
Austria (AT)
22,732
Austria (AT)
41,467
Norway (NO)
38,943
India (IN)
18,704
India (IN)
37,313
Global Non Descriptive
37,216
Norway (NO)
11,169
Denmark (DK)
28,337
Denmark (DK)
24,039
Denmark (DK)
8,582
Finland (FI)
24,988
Finland (FI)
21,878
New Zealand (NZ)
8,099
New Zealand (NZ)
17,403
New Zealand (NZ)
21,872
Finland (FI)
7,561
Portugal (PT)
17,369
Mexico (MX)
17,747
Argentina (AR)
7,277
Mexico (MX)
16,072
South Africa (ZA)
16,721
Mexico (MX)
7,003
Poland (PL)
14,975
Argentina (AR)
15,683
China (CN)
6,761
Japan (JP)
14,596
Portugal (PT)
15,666
South Africa (ZA)
6,526
Argentina (AR)
13,994
Poland (PL)
14,903
Singapore (SG)
6,415
South Africa (ZA)
13,481
Singapore (SG)
14,044
Brazil (BR)
5,950
Singapore (SG)
12,772
Japan (JP)
13,981
Russian Federation (RU)
5,637
Brazil (BR)
12,462
Brazil (BR)
13,836
Uruguay (UY)
5,406
Greece (GR)
12,302
Russian Federation (RU)
12,789
Poland (PL)
5,196
Russian Federation (RU)
11,501
Greece (GR)
11,923
Japan (JP)
4,853
Hong Kong (HK)
11,261
Hong Kong (HK)
11,740
Hong Kong (HK)
4,659
Czech Republic (CZ)
11,171
Czech Republic (CZ)
11,282
Portugal (PT)
4,588
Israel (IL)
10,400
Malta (MT)
10,801
Country unknown
4,431
Malta (MT)
10,386
Uruguay (UY)
9,535
Czech Republic (CZ)
4,033
United Arab Emirates (AE)
8,556
Israel (IL)
9,122
Israel (IL)
3,627
Malaysia (MY)
8,484
United Arab Emirates (AE)
8,864
Greece (GR)
3,548
China (CN)
8,267
China (CN)
8,319
United Arab Emirates (AE)
3,542
Hungary (HU)
6,632
Malaysia (MY)
7,500
Malta (MT)
3,472
Luxembourg (LU)
6,629
Romania (RO)
6,560
Luxembourg (LU)
2,934
Thailand (TH)
6,602
Philippines (PH)
6,558
Malaysia (MY)
2,873
Romania (RO)
6,478
Hungary (HU)
6,551
Kuwait (KW)
2,847
Colombia (CO)
6,176
Thailand (TH)
6,513
Romania (RO)
2,696
Korea (South) (KR)
6,093
Luxembourg (LU)
6,362
Mauritius (MU)
2,668
Uruguay (UY)
5,547
Kuwait (KW)
5,975
Hungary (HU)
2,588
Taiwan (TW)
5,530
Turkey (TR)
5,663
Philippines (PH)
2,506
Turkey (TR)
5,047
Colombia (CO)
5,611
Thailand (TH)
2,421
Philippines (PH)
4,888
Korea (South) (KR)
5,202
Turkey (TR)
2,390
Lithuania (LT)
4,575
Taiwan (TW)
4,617
Colombia (CO)
2,339
Chile (CL)
4,536
Chile (CL)
4,123
Korea (South) (KR)
1,715
Slovak Republic (SK)
3,892
Estonia (EE)
3,962
Chile (CL)
1,671
Ukraine (UA
In the Official Report
No contribution in the Official Report cites S4W-07467 by reference.