What steps it took to use Burns Night to promote Scotland abroad.

The Scottish Executive promotesinternationally key dates in Scotland’s calendar. Burns Night 2007 was marked bya number of activities that included a direct mailing to international journalists,Global Friends and Global Scots and others through FCO posts. A special editionof the quarterly e-zine Scotland‑Now was mailed out and recipientswere encouraged to post information on Burns Night events across the world. The FirstSecretary, Scottish Affairs office in Washington hosted a Burns supper in New Yorkto promote Scotland to local media contacts. Promotional items were sent to supporta number of Burns events across the world.