What impact Edinburgh's naming as UNESCO City of Literature has had on the number of tourists visiting Edinburgh and Scotland.

Tourism in Edinburgh isperforming very strongly indeed. Visitors’ interest in literary matters rangingfrom those with an interest in the works of Burns and Scott through to thosewith a fascination in the Da Vinci Code (Rosslyn Chapel). VisitScotlandactively promotes Edinburgh‘s status as UNESCO City of Literature as a way ofencouraging more visitors who are specifically interested in literaryactivities such as the Edinburgh International Book Festival to experienceEdinburgh for themselves.
A recent example is The100 Best Scottish Books guide, which VisitScotland produced in conjunctionwith Orange to promote Edinburgh as UNESCO’s City of Literature. This describesvarious literary tours including The Edinburgh Literary Pub Tour, Rebus Tours,Trainspotting Tour etc as well as indicating the locations best associated withsome of Scotland’s most famous authors.
In addition, at this year’sTartan Week exhibition in New York VisitScotland will draw heavily on theinterest in the Da Vinci Code to promote Edinburgh and specifically RosslynChapel as a great place to visit.
VisitScotland has also beenliaising with Edinburgh World Heritage to work on ways in which it can continueto promote Edinburgh as UNESCO’s City of Literature. Discussions havealso taken place between VisitScotland officials and Edinburgh World Heritage’sCommunications Manager about new activities based around the literature theme.