Written Question · S2W-09605 · Session 2
What the projected budget is for the marketing of, and income from, this year's Museum of Flight Airshow.
The question
To ask the Scottish Executive what the projected budget is for the marketing of, and income from, this year's Museum of Flight Airshow.
The answer
This is an operational matter for the National Museums of Scotland. However, I have contacted the Director. His response is as follows:-
The 2004-05 marketing budget for the Museum of Flight is £80,000. The budget was increased from 2003-04 levels to support National Museums of Scotland’s strategy to promote the Museum of Flight and its unrivalled aviation collections to a wider audience, raising the profile of both the Museum of Flight as a year round family day out (with Concorde G-BOAA as a central part of the visitor experience) and the Airshow as an event. The strategy aims to increase visits to the Museum of Flight from about 60,000 each year to 120,000 each year, over the next three years. In the three month period April to June 2004, visits to the museum increased by 62% (13,751 to 22,321).
The projected income from the 2004 Museum of Flight Airshow is £111,000.
The 2004-05 marketing budget for the Museum of Flight is £80,000. The budget was increased from 2003-04 levels to support National Museums of Scotland’s strategy to promote the Museum of Flight and its unrivalled aviation collections to a wider audience, raising the profile of both the Museum of Flight as a year round family day out (with Concorde G-BOAA as a central part of the visitor experience) and the Airshow as an event. The strategy aims to increase visits to the Museum of Flight from about 60,000 each year to 120,000 each year, over the next three years. In the three month period April to June 2004, visits to the museum increased by 62% (13,751 to 22,321).
The projected income from the 2004 Museum of Flight Airshow is £111,000.
In the Official Report
No contribution in the Official Report cites S2W-09605 by reference.