Parliament Workbench
Data: Motions & questions to 19 Nov 2026

Written Question · S1W-32128 · Session 1

Whether Faulds Advertising won the Learn To Let Go advertising account and whether the evaluation research debrief presentation of 14 Decem…

Answered Asked by Stewart Stevenson SNP Lodged 28 Nov 2002

The question

To ask the Scottish Executive whether Faulds Advertising won the Learn To Let Go advertising account and whether the evaluation research debrief presentation of 14 December 2001 by Faulds placed in the Scottish Parliament Information Centre is the only research carried out into the effectiveness of the Learn To Let Go campaign.

The answer

Answered by Lewis Macdonald on 18 Dec 2002 · 20 days after it was lodged, 6 days after it was due

All Scottish Executive advertising is fulfilled through the advertising roster rather than being tendered separately. When the Learn to Let Go campaign was being developed, Faulds were one of two agencies on the Scottish Executive's advertising roster, having been appointed in 1996 following a competitive tender. Faulds were re-appointed to the Scottish Executive's advertising roster in August 2001 as a result of a competitive tender following the end of the previous contract term. The agency's appointment is for an initial three-year period with a provision for two further one-year extensions. As well as the research debrief provided by Faulds, the Scottish Executive commissioned research in 2001 prior to the launch of the Learn to Let Go campaign to establish a national baseline position of public awareness and perceptions of travel awareness. This research relates to travel awareness generally rather than to the Learn to Let Go campaign specifically and is about to be repeated.

In the Official Report

No contribution in the Official Report cites S1W-32128 by reference.