With what private and public organisations the Scottish Road Safety Campaign has established partnerships as part of the Foolsspeed campaig…

The Foolsspeed campaign was supported by 25 local authorities, for example through the display of the Foolsspeed logo on council vehicles, letter heads and road safety related material. Many authorities also negotiated free advertising space to display the logo, such as bus backs, parking tickets and library book carrier bags. All 22 Road Safety Units in Scotland promoted Foolsspeed in various ways, such as using the message to encourage slower speeds in the vicinity of schools in Fife. The display of the logo on wheelie bins in certain areas highlights the campaign to residents and makes it very visible to drivers when the bins are on the pavement. All police forces in Scotland have supported the campaign, partly through police road safety units, but also during periods of high profile enforcement initiatives such as Speedwatch.A number of commercial organisations, including Tesco, Safeway, Robert Wiseman Dairies and Transco have been involved in a variety of ways, for example displaying the logo on fleet vehicles and milk cartons, and promoting the Foolsspeed message with their drivers. Other companies agreed to promote Foolsspeed on their safe driving courses and to their drivers.An evaluation of the Foolsspeed campaign was published on 30 October. Copies of the research report, Changing Speeding Behaviour in Scotland: An Evaluation of the 'Foolsspeed' Campaign, have been placed in the Parliament's Reference Centre (Bib. number 24874). This includes findings about the impact of the campaign on driver behaviour.