How much has been spent on advertising by each ministerial department in each year since May 1999 and how it measures the effectiveness of …

The advertising spend by each ministerial department since May 1999 is listed in the following tables. The methods used to measure the effectiveness of advertising are:Qualitative research pre-campaign to test the effectiveness of the advertising
Qualitative research post-campaign to test awareness, recall and reaction
Response mechanism e.g. websites, telephone helplines, call centres
Attitudinal tracking through quantitative research
Feedback via third parties
Statistical take-up response
Additionally, to ensure that the advertising reaches the target audiences, the selection of media is influenced by independently audited data.1999-2000
| Media Spend(£) | | Media Spend(£)
Justice Dept | Agriculture, Environment and Fisheries
Domestic Abuse | 180,293 | Food Safety | 109,675
Electoral Registration | 25,036 | Total | 109,675
European Elections | 30,217 | |
Children's Hearings | 85,609 | Education and Industry
Fire Prevention | 136,313 | Teacher Recruitment | 83,763
Total | 457,468 | Road Safety | 663,538
| | Child Care | 63,844
| | Total | 811,145
| | |
| | Overall Total | 1,378,288
2000-01
| Media Spend(£) | | Media Spend(£)
Health | Environment and Transport
Alcohol Abuse | 220,900 | Road Safety | 1,060,366
Food Safety | 25,658 | Travel Awareness (Learn to let go) | 175,000
Lead in Water | 61,752