In light of the recent No Speeding Day, what steps are being taken to ensure that messages on safe driving are successfully targeting young…

Through the Scottish Road Safety Campaign, the Scottish Executive targets road safety messages at all drivers, including younger drivers. The campaign has produced two cinema adverts specifically aimed at young drivers. These will again be screened during 2002-03. The campaign will also be commissioning research to inform the development of a strategy aimed at improving young driver safety. Following the publication last year of Scottish Executive research, which found that drug driving was most prevalent amongst younger drivers, the Scottish Road Safety Campaign has developed a TV advert, aimed at raising awareness of police techniques to detect drug driving, which will be launched in May.Drink drive publicity over the festive period was targeted at young male drivers, in the light of research which found that they were a key risk group. The publicity featured the "Wheel of Misfortune", which highlights the consequences of being caught drink driving. Further publicity will be carried out in June.Road safety publicity undertaken by the campaign is evaluated to determine its effectiveness.