Written Question · S4W-14939 · Session 4
When it received the Advertising Standards Authority findings relating to the road equivalent tariff (RET) and when CalMac Ferries Ltd's ad…
The question
To ask the Scottish Government when it received the Advertising Standards Authority findings relating to the road equivalent tariff (RET) and when CalMac Ferries Ltd's additional clarifying information about RET was or will be made publically available in CalMac Ferries Ltd's advertising.
The answer
Transport Scotland and CalMac Ferries Limited corresponded with the Advertising Standards Authority (ASA) regarding CalMac’s advertising of RET between March and May 2013.
ASA wrote to CalMac on the 15 March 2013. The case was transferred to Transport Scotland who replied to ASA on 16 April. ASA responded with recommendations on 8 May 2013.
Following the ASA recommendations, CalMac Ferries Limited made ASA aware of their plans and updated their website and templates for printed versions of the Explore magazine. These updates provided more explanatory information about RET to CalMac’s customers.
ASA replied to CalMac, copying in Transport Scotland, on 13 May confirming that they will close their file on the complaint following the completion of the planned changes.
ASA wrote to CalMac on the 15 March 2013. The case was transferred to Transport Scotland who replied to ASA on 16 April. ASA responded with recommendations on 8 May 2013.
Following the ASA recommendations, CalMac Ferries Limited made ASA aware of their plans and updated their website and templates for printed versions of the Explore magazine. These updates provided more explanatory information about RET to CalMac’s customers.
ASA replied to CalMac, copying in Transport Scotland, on 13 May confirming that they will close their file on the complaint following the completion of the planned changes.
In the Official Report
No contribution in the Official Report cites S4W-14939 by reference.