Written Question · S4W-11099 · Session 4
What marketing initiatives it has organised for the salmon industry in each of the last five years and what role Marine Scotland has played…
The question
To ask the Scottish Government what marketing initiatives it has organised for the salmon industry in each of the last five years and what role Marine Scotland has played in this.
The answer
The Council Regulation (EC) No. 1198/2006 on the European Fisheries Fund (EFF) defines the framework for community support for the sustainable development of the fisheries sector, fisheries areas and inland fishing (this includes all activities of production, processing and marketing of fisheries and aquaculture products). Under the EFF Marine Scotland has supported the activities identified in the table below. Additionally, since 2010 the EFF has funded Seafood Scotland to the tune of £0.5m to support the sustainable growth of the Scottish seafood sector. (NB the figures provided include both Marine Scotland funding and co-financing from the European Commission.)
Year
Organisation
Activity
Level of Support
2009
Scottish Quality Salmon (now Scottish Salmon Producers Organisation
- SSPO)
Targeted promotional campaign of label rouge Scottish farmed salmon across France; launch Label Rouge in Belgium, Switzerland and Germany.
£214,000
Scottish Quality Salmon
Seek accreditation of code of good practice under EN45011; communications exercise with trade press; revise website; develop additional standards regarding environmental.
£36,000
Seafood Scotland
European Seafood Exposition seafood bar which includes aquaculture and is direct marketing. Support those Salmon companies at the show.
£214,000
2010
Scottish Quality Trout (Carried out by Levercliff)
Review of marketing opportunities for aquaculture (including salmon SME’s).
£70,000
Scottish Quality Trout (Carried out by Levercliff)
Development of sustainable routes to market for aquaculture products.
£180,000
Seafood Scotland
ESE seafood bar which includes aquaculture and is direct marketing. Support those Salmon companies at the show.
£177,000
2011
Barony College
Promote entry into the aquaculture sector as a career.
£80,000
Seafood Scotland
ESE seafood bar which includes aquaculture and is direct marketing.
Support those Salmon companies at the show.
£178,000
2012
Seafood Scotland
Emerging markets.
£240,000
Seafood Scotland
Food service sector opportunities.
£80,000
Year
Organisation
Activity
Level of Support
2009
Scottish Quality Salmon (now Scottish Salmon Producers Organisation
- SSPO)
Targeted promotional campaign of label rouge Scottish farmed salmon across France; launch Label Rouge in Belgium, Switzerland and Germany.
£214,000
Scottish Quality Salmon
Seek accreditation of code of good practice under EN45011; communications exercise with trade press; revise website; develop additional standards regarding environmental.
£36,000
Seafood Scotland
European Seafood Exposition seafood bar which includes aquaculture and is direct marketing. Support those Salmon companies at the show.
£214,000
2010
Scottish Quality Trout (Carried out by Levercliff)
Review of marketing opportunities for aquaculture (including salmon SME’s).
£70,000
Scottish Quality Trout (Carried out by Levercliff)
Development of sustainable routes to market for aquaculture products.
£180,000
Seafood Scotland
ESE seafood bar which includes aquaculture and is direct marketing. Support those Salmon companies at the show.
£177,000
2011
Barony College
Promote entry into the aquaculture sector as a career.
£80,000
Seafood Scotland
ESE seafood bar which includes aquaculture and is direct marketing.
Support those Salmon companies at the show.
£178,000
2012
Seafood Scotland
Emerging markets.
£240,000
Seafood Scotland
Food service sector opportunities.
£80,000
In the Official Report
No contribution in the Official Report cites S4W-11099 by reference.