Written Question · S2W-06214 · Session 2
Further to the answer to question S2W-3235 by Mr Andy Kerr on 31 October 2003, how much has been spent on advertising the healthyliving adv…
The question
To ask the Scottish Executive, further to the answer to question S2W-3235 by Mr Andy Kerr on 31 October 2003, how much has been spent on advertising the healthyliving advice line in each month since November 2003.
The answer
To reiterate my previous answers to similar questions the Healthy Living call centre information line is an integral, but only one, facet of a campaign designed to raise awareness, stimulate attitudinal and behavioural change as well as provide advice and information.
The advertising campaign ceased in October 2003 and since then advertising expenditure to promote the advice line has been confined to sponsoring the Daily Record Vital Supplement column on healthy living.
The advertising expenditure figures requested are detailed below
Nov 2003
| Dec 2003
| Jan 2004
| Feb 2004
| Mar 2004
0
| £6,219
| £3,554
| £988
| 0
The advertising campaign ceased in October 2003 and since then advertising expenditure to promote the advice line has been confined to sponsoring the Daily Record Vital Supplement column on healthy living.
The advertising expenditure figures requested are detailed below
Nov 2003
| Dec 2003
| Jan 2004
| Feb 2004
| Mar 2004
0
| £6,219
| £3,554
| £988
| 0
In the Official Report
No contribution in the Official Report cites S2W-06214 by reference.