Written Question · S2W-01857 · Session 2
How much each of its departments (a) spent in 2002-03 and (b) plans to spend in (i) 2003-04 and (ii) 2004-05 on advertising and marketing, …
The question
To ask the Scottish Executive how much each of its departments (a) spent in 2002-03 and (b) plans to spend in (i) 2003-04 and (ii) 2004-05 on advertising and marketing, broken down by month and media type.
The answer
The expenditure onadvertising and marketing in 2002-03 is as follows.
Health Dept: Drugs, Flu, Breathing Space, Healthy Eating/LivingNHSHelpline, Free Personal Care, Organ Donation, Organ Retention
| Total (£)
TV
| 2,079,224
Radio
| 309,910
Cinema
| 138,895
Press
| 1,078,466
Outdoor
| 565,185
Research
| 110,031
Non-advertising Support
| 437,689
Production
| 1,104,538
| £5,823,938
Justice Dept: Crime Brakers, Domestic Abuse, Fire Prevention, Safer Scotland
| Total (£)
TV
| 232,351
Radio
| 108,599
Cinema
|
Press
| 346,963
Outdoor
|
Research
| 41,494
Non-advertising Support
| 140,968
Production
| 432,503
| £1,194,388
Rural Affairs Dept: Environment, Farmers on Line
| Total (£)
TV
| 349,680
Radio
|
Cinema
|
Press
| 118,431
Outdoor
|
Research
| 60,638
Non-advertising Support
| 154,940
Production
| 282,585
| £966,274
Development Dept: European Year of the Disabled, Glasgow Housing, Racism,Road Safety
| Total (£)
TV
| 1,355,578
Radio
| 173,565
Cinema
| 76,424
Press
| 78,063
Outdoor
| 392,684
Research
| 23,569
Non-advertising Support
| 355,255
Production
| 979,018
| £3,434,156
Education Dept: Child Protection on the Internet, Children's Hearings,Funding for Learners, Home Reading, Social Care, National Debate on Education,UEFA
| Total (£)
TV
| 111,235
Radio
| 266,361
C
Health Dept: Drugs, Flu, Breathing Space, Healthy Eating/LivingNHSHelpline, Free Personal Care, Organ Donation, Organ Retention
| Total (£)
TV
| 2,079,224
Radio
| 309,910
Cinema
| 138,895
Press
| 1,078,466
Outdoor
| 565,185
Research
| 110,031
Non-advertising Support
| 437,689
Production
| 1,104,538
| £5,823,938
Justice Dept: Crime Brakers, Domestic Abuse, Fire Prevention, Safer Scotland
| Total (£)
TV
| 232,351
Radio
| 108,599
Cinema
|
Press
| 346,963
Outdoor
|
Research
| 41,494
Non-advertising Support
| 140,968
Production
| 432,503
| £1,194,388
Rural Affairs Dept: Environment, Farmers on Line
| Total (£)
TV
| 349,680
Radio
|
Cinema
|
Press
| 118,431
Outdoor
|
Research
| 60,638
Non-advertising Support
| 154,940
Production
| 282,585
| £966,274
Development Dept: European Year of the Disabled, Glasgow Housing, Racism,Road Safety
| Total (£)
TV
| 1,355,578
Radio
| 173,565
Cinema
| 76,424
Press
| 78,063
Outdoor
| 392,684
Research
| 23,569
Non-advertising Support
| 355,255
Production
| 979,018
| £3,434,156
Education Dept: Child Protection on the Internet, Children's Hearings,Funding for Learners, Home Reading, Social Care, National Debate on Education,UEFA
| Total (£)
TV
| 111,235
Radio
| 266,361
C
In the Official Report
No contribution in the Official Report cites S2W-01857 by reference.